About us

Meet the team

Formed over 20 years ago by a team specialising in fixing data management issues, Insource has grown into a world-leading healthcare data management company, with a wealth of experience across the management team and beyond…

Our leadership team includes:

Sam Elliott,
Chief Executive Officer

Sam brings 30 years of healthcare experience, including senior leadership roles at global healthcare providers, to Insource. Using his focus and vision, together with his deep understanding of the UK healthcare market and technology, he is strategically growing the company to deliver solutions and services that the NHS needs now and in the future.

Tim Eltze,
Chief Financial & Operating Officer

Tim is a Chartered Accountant and a member of the Chartered Institute of Management Accountants. He has over 20 years of finance leadership in the software and technology sector and is responsible for the financial stability and operational management of Insource, along with the expansion strategy driving the growth of the business.

Rob Davenport,
Chief Technology Officer

Rob has more than 30 years’ experience of software development, product management and strategic consulting, specialising in mission-critical data solutions. He is responsible for the strategic vision, direction, and management of Insource’s technology and solutions portfolio, along with its cloud division and ongoing research and development.

Steve Aitken,
Founder & Chairman

Steve has more than 30 years’ experience of designing business systems and processes to improve productivity and deliver high quality, reliable results. His engineering background and structured approach to problem solving are the inspiration and driving force behind the Insource product suite and he continues to drive the company’s strong performance.

Graham Bennett,
Founder & MD Insource Teams

Graham is a Founding Director of Insource Ltd with over 20 years healthcare expertise. He is now Managing Director of our data quality division, Insource Teams, which is focused on combining specialist resources with Insource technology platforms to deliver faster time to value and continuous improvement strategies to our clients.

Jackie Sawyer,
Founder & Independent Sector Director

Jackie is one of the founders of Insource Ltd and has more than 30 years’ experience helping businesses use technology to achieve strategic goals. She is currently spearheading growth of the business across the independent healthcare sector.

Lee Bellis,
Director of B2B Partnerships

Lee is an experienced sales director, and has been working in health for nearly 30 years. He is responsible for all sales and commercial activities including direct sales, account management, bids and tendering. As well as ensuring that customer and partner relationships are maintained at the highest levels.

Sean Reedy,
Director of Client Services

Sean brings over 16 years’ healthcare expertise covering of all aspects of business change and transformation, system and process improvement, together with programme and project management. Sean leads our client delivery teams ensuring the highest quality of technical and operational implementation of our solutions as well as exceptional levels of ongoing customer support.

Dr Rob Findlay,
Director of Strategic Solutions

Rob has worked in and around the NHS at all levels – from central government to hospitals – since 1992. He created the core Gooroo products for demand and capacity planning, elective and non-elective bed analysis, and patient scheduling, and leads on our strategic products and services for forward-looking healthcare management.

Dan Midgley,
Sales Director Direct Sales

Dan brings over 15 years of successful health tech sales expertise to lead the Insource direct sales team throughout the UK. His experience of both secondary and primary care solutions, AI, data analysis and consultancy, together with patient-facing apps and international markets gives him an extensive base to lead the growth of this dynamic company.

Kim Aspinall,
Director of Commercial Operations

Kim has worked in healthcare IT across a arrange of customer focused areas covering training, sales and marketing for over 20 years. With a range of expertise across different healthcare verticals, Kim works closely with our product and marketing teams to ensure our solutions are aligned to the needs of the NHS.

Neil Spencer,
Director of Solutions & Applications

Neil has a long history with Insource and brings a wealth of knowledge and experience from his background in technology and healthcare IT over the last 20 years. Neil works closely with our customers to ensure the capability and value of Insource applications is maximised to ultimately benefit patient care.

Josh Elliott,
Strategic Business Advisor

Josh joins Insource from KMPG with a background in strategic transformation programmes across both public and private sectors. Supporting the company’s continuous growth, he is developing its ESG (Environmental, Social, Governance) programme, as well as working with teams to help methodically unlock existing and potential growth opportunities.

We work with over 60 NHS Trusts and Health Boards

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